The Great White Rocks

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folding trolley cart

What Effect Has The Folding Trolley Cart Had On The Music Industry?

The folding trolley cart is a very useful and adaptable asset which has undoubtedly had a positive effect on the music industry as a whole. But it is important to understand why it has had this affect and what it makes it successful.

What Is The Folding Trolley cart?

The folding trolley cart is a lightweight and mobile load moving platform that can be used in different environments to move heavy goods. Typically folding trolley carts are smaller in size than larger load movers such as a pallet jack and also weigh less. This means that they can be used in even more confined environments and can be transported quickly and easily between locations.

Folding Trolley Cart

What Are The Benefits To Using A Folding Trolley Cart?

There are a wide range of benefits to using the folding trolley cart such as:

  • Lightweight and easy to manoeuvre
  • Cheaper than other larger pieces of equipment
  • Can move heavy goods quickly and efficiently in confined spaces
  • Require little to no training to operate
  • Thanks to its design the folding trolley can be moved around a concert venue quickly and effectively and suits this sort of environment
  • Cheap and affordable overall

What Effect Has The Folding Trolley Had On The Music Industry Overall?

Overall there have been a number of positives that have come as a result of the folding trolley being used in the music industry overall. One of the main positive effects it has had is allowing for rapid movement of equipment across different shows.

Ground crews from a number of different production companies have reported back on how effective the pallet trolley cart was overall and how easy to use it was.

In terms of affordability it should also be noted that adopting the pallet trolley as a new piece of kit has also saved event companies significant costs as alternatives such as pallet jack or electric pallet stacker can cost considerably more due to their increased weight capacity and size overall.

Folding Trolley Cart

What Challenges Do Event Companies Face?

As well as sourcing the right equipment there are a variety of other challenges that event companies may face. One of the greatest challenges that event companies face is counterfeit tickets. Counterfeit tickets can prove to be a big issue as they can often be very realistic and may lead to unauthorised people accessing restricted parts of a venue.

Folding Trolley Cart

As well as damaging profits from ticket sales this can also prove to be huge security issue as it could potentially endanger people if people are entering the venue that don’t have permission to be there. One of the ways through which event and security companies can tackle this is by ensuring that gates and entry points are well policed to prevent people from sneaking inside the venue.

Another issue event companies may face is lack of ticket sales. Lack of ticket sales often comes down to a poor marketing campaign or bad choice of a location for a venue. In order to counteract this problem it may be beneficial for an events company to source a marketing agency to assist them.

What Has The Impact Of Technology Been On The Music Industry

The music industry over the years has seen a wide variety of different changes from music pirating websites to copyright strikes on music videos to the development of the MP3 player. Technology often plays a pivotal role in the music industry and in this article we will evaluate how and why technology overall has had such a significant impact.

Music Piracy

One of the biggest shake ups of the music industry came around the early 2000s when music pirating websites such as Napster , lime wire and others were becoming increasingly popular with growing numbers of people on them.

The problem with these music websites was there was not the legislation in place for music companies or record labels to take direct action and have the music taken down. Eventually after a number of high profile court cases lime wire , Napster and other similar sites were forced to close down. It was noted by the judges that artists and record labels alike would be losing out on valuable royalties each time a track was played.

It is clear that overall music piracy has had a negative impact on the music industry overall. Although having said this , one of the reasons that it has benefited the music industry is a lot of reform and change has come as a result of it.

The MP3 Player

As well as piracy websites there have of course been other technological developments that have left a significant mark on the streaming industry overall. One of the most significant developments has been the development of the mp3 player.

The mp3 player is a small portable device that can play music and was a step up from bulky cassette players. One of the reasons why the mp3 player is so important is the way it changed music and how it was listened to. Millions around the world swapped cassettes and radio for mp3 players.

This then led to the development of portable music players on mobile phones as well as the iconic iPod product range introduced by apple. The iPod music player which was essentially an mp3 player proved to be a massive success with record breaking sales after its introduction and tens of millions sold across the world over a number of years.

Music Streaming Services

Music streaming services are yet another significant technological development within the music industry. One of the reasons why music streaming services have been so significant is the numbers of people using them. Since its creation spotify streaming services has seen a massive hike in the number of people using their services to over 200 million.

Streaming is different from traditional music purchases as you pay a subscription based payment and then listen to millions of songs available across the platform for a set period. Another fundamental difference is you have no rights to own the song and as a result when your subscription ends you can still listen to songs but with adverts and heavily restricted features. Streaming services also pay artists less royalties than traditional music sales.

lead generation

How Record Companies Use Lead Generation & Music Marketing

The music industry is one of the most monetised, concentrated and competitive industries in the global market. With new stars bringing their music to the market everyday the music market is fuller than ever before. Musicians are advised to be unique and stand out from the crowd. If a musician is signed, it is then the responsibility of the record company to ensure people buy the music. Here is how record companies stay ahead with lead generation and music marketing.

What Is Lead Generation?

A lead is simply when an individual or brand shows an interest in your product and decided to give you private information, such as an email address in order for you to contact them with more information or a sale.

Lead generation is a marketing tactic and ideas on how we get individuals to give over some private data which will encourage the sale of a product or service.

Email Marketing

Emails are still a really important marketing tool for feed consumers information. In order for consumers to give over their email you have to offer things in return.

  • Newsletter – this a great way of creating engaging content for new and existing fans.
  • Tour Updates – tours are selling out quicker than ever before so giving fans a chance to know exactly when and where tickets are released is great for creating a relationship with them.
  • Fan Base Communities – this allows fan to purchase albums or tour tickets before anyone else, creates a brand-consumer loyalty which is needed in today’s saturated market where very little loyalty exists.

TV & Radio

No matter what morning or evening talk show, news programme or reality tv show you watch you will always see a band or musician getting interviewed or performing their latest single. As well as this record companies place musicians on radio shows on a daily basis to promote their music.

This is done to increase visibility – reach a larger audience than they would normally. If more people hear about a band and enjoy their music there is a bigger chance of them buying their music and tickets to see them on tour.

Lead Generation

One of the most important aspects of Lead Generation is employees feeling much less stressed than they previously did. People often complain about feeling as though they have their bosses breathing down their necks when they are trying to conduct their normal work operations as they can be desperate for leads. As a result, people can be susceptible to feeling much more happy about their job if they do not need to worry about chasing leads.

lead generation

The Science Behind Music & Why It Makes Us Feel So Good

Since sound has existed, it has been used to induce emotion and entertain living beings. Music can evoke a memory or feeling, music is a phenomena that allows us to change our mood instantly.

The Montreal Neurological Institute & Hospital carried out some studies and research and discovered that when somebody listens to music it releases dopamine in the brain. Dopamine is a chemical in the brain which is responsible for motivation and addicted and what attracts us to tangible things like delicious food.

When you listen to a new song, it ignites an excitement of what may come next. Dopamine – the feel good hormone- is released during anticipation – which is what we experience listening to new music. We also experience this listening to our favourite songs are we are anticipating our favourite part of the song and what emotions come with that.

Dopamine is also reward-inducing. We use music, for example purchasing a ticket to a music festival or concert as a reward for working hard all week.

Music is powerful – it can evoke all emotions from sadness to elation. Music is a way in which people can express themselves and determine their personality.

unlimited wordpress hosting

How To Build An Excellent Music Blog With Unlimited WordPress Hosting

Do you want to start a blog because it’s meaningful or because you enjoy writing? Either way you are adding something great to the internet – here is how to build an excellent music blog with unlimited WordPress hosting.

Music Genre

Are you focusing on a specific genre or do you love writing about the music industry as a whole. Whatever your blog is about it is a great idea to give it an inkling in the name of your website. This ensures the reader knows what they are about to read about.

Unlimited WordPress Hosting

Almost all bloggers create their website on WordPress because not only is it free but it is also allows complete creative freedom compared to other platforms such as Blogger and Tumblr. You will need a reliable place to host your website as it needs to exist on a server somewhere. Unlimited WordPress hosting is great because it has unlimited storage, unlimited bandwidth and unlimited databases. This gives you more creative freedom for you website.

Theme & Design

WordPress themes allow you to give your website a look and feel without the need for coding or specialist design knowledge. It allows you to design the website in a way that you want it to look.


SEO is so important in any business’ website. It ensures your website or blog reaches the top of Google’s searches which therefore gives you more readers. One of the best SEO plugins is Yoast. This plugin will help you reach your SEO goals much easier and quicker

Creating Engaging Content

To begin you will probably need the following pages:

  • About Us – to tell the reader more about who you are, why you started the blog and what they can expect from the blog. This creates some engaging content that the reader can relate with
  • Privacy Policy – every website must have one, however you can get templates on line to help you.
  • Site Map
  • Archives – this may be previous posts or imagery can the reader can find easily.

And any others that you think are relevant. For example you can break up your content by genre – rock, indie, pop or even by subject such as festivals or movie soundtracks.

You should experiment with different colours and fonts to create a brand that you like the most. It must be easy to read and stand out from your competitors. You should have a memorable logo and some amazing images or photography. Having a social media presence is also a great way to promote your blog.

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