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The Science Behind Music & Why It Makes Us Feel So Good

Since sound has existed, it has been used to induce emotion and entertain living beings. Music can evoke a memory or feeling, music is a phenomena that allows us to change our mood instantly.

The Montreal Neurological Institute & Hospital carried out some studies and research and discovered that when somebody listens to music it releases dopamine in the brain. Dopamine is a chemical in the brain which is responsible for motivation and addicted and what attracts us to tangible things like delicious food.

When you listen to a new song, it ignites an excitement of what may come next. Dopamine – the feel good hormone- is released during anticipation – which is what we experience listening to new music. We also experience this listening to our favourite songs are we are anticipating our favourite part of the song and what emotions come with that.

Dopamine is also reward-inducing. We use music, for example purchasing a ticket to a music festival or concert as a reward for working hard all week.

Music is powerful – it can evoke all emotions from sadness to elation. Music is a way in which people can express themselves and determine their personality.

How Marketing Has Evolved Within The Music Industry

It is no secret to us all that music is constantly evolving – Madonna for example. In the 1980s we saw Madonna Like A Prayer Era glorified in pearls and fishnets. Then we move onto the year 2001 where we saw Madonna singing ‘hey Mr DJ put a record on’ in cowboy hat and boots, then 2006 comes and disco dancing leotard flourishing Madonna took the stage. This is why we are constantly interested in what she is doing, because she is always evolving.
Being able to grow and change is the not so secret, secret within the music industry. If you think about it we went from listening to records on vinyl to cassette tapes to CD Roms and now back to vinyl – although Spotify is the most popular way to listen to music today.

What Is Music Marketing?

Traditional marketing is about increasing the visibility and awareness of a brand. This doesn’t change for artists or musicians. Record companies want to promote new and existing artists and increase their popularity and get them known (or more commonly referred to as – get them famous). They do this by getting their music played on radio, organise performances on TV and place them on press conferences to increase their ‘brand’ awareness.

Social Media Marketing

Social media has become a marketing phenomenon since around 2010. It is a online platform with a worldwide reach that allows people to connect with others from all over the globe. In terms of the music industry, it allows fans to engage with their favourite musician and vice versa – musicians can communicate with their fans. They can post promotional content for free which is a great cost effective marketing tool that has the potential to reach millions. You can also target a specific audience that you haven’t been able to engage with before through the use of social media influencers who can promote your music via their channel.

Mobile Marketing

Lets face it, everyone has a smartphone and more to the point, people are always on it. Between connecting with friends and family and scrolling through social media. Marketers understand that they can reach billions of potential listeners via mobile. From sponsored posts on Instagram and Facebook to pop up adverts on YouTube. Before we lived in this digitally connected world the only way we could listen to new music or discover new artists was through radio and TV – now we have social media and Spotify which has allowed musicians endless opportunities to engage with new audiences from all over the world.

Video Marketing

Academic and market research has proven that consumers find video content much more engaging than written content or even imagery. Consumers respond well to video, sometimes sharing it with friends, family and their online community. YouTube has been a great platform to promote video and visual content for artists and aspiring artists trying to get noticed.

The Story Behind Indie Music – The DIY Movement

The Rise

In history, the music industry was run by big corporate record labels. If you weren’t signed to a record label then you may as well give up on the dream now.

The Story begins in 1976 when The Iconic Band – the Sex Pistols put on a gig in Manchester last minute that they completely put together on their own – without the help of their record company. In the crowd were the newly formed Buzzcocks. Although not signed to a record label this band would revolutionise the music industry. In 1977 They decided to take on the industry head on by producing their own record in an independent studio and making 1000 copies – selling them to local record stores in Manchester. Within a month all 1000 copies were sold. It was rock musics first ever independently funded record – that went onto sell 15,000 copies.

Manchester Roots

Along came Joy Division.

Large arenas were the only place to see your favourite bands however with the introduction of indie music, bands would book into smaller venues or pubs and play to crowds of 20-30 to get their music listened to. This is how Manchester band Joy Division became popular – admitting they were heavily influenced by Buzzcocks. Throughout the 80s, and especially in Manchester small independent record labels propped up with just one or two bands being signed.

Growth of Independence & Misfit Culture

The spirit of independence wasn’t just confined to Manchester, neighbouring Liverpool was the next city to follow suit. In Liverpool especially, The Beatles was always a band that musicians took inspiration from. However from the markets in Liverpool sprouted the new age Punk era in which indie music was threaded through – highly inspired by fashion and street style. Although The Cavern was a popular gig venue – the punks were welcomed to next door venue Erics.

The War In Britpop

When you think of britpop you think of Oasis and Blur – a rivalry between the North and South. I mean its obvious that Oasis won the war…

However there were some other iconic britpop bands who originated from indie record labels including The Verve and Supergrass who defined the 90s culture.

Indie Music Became A Genre

Then….10 years later..Arctic Monkeys came along. Turning indie music production into a real genre, using guitars, bass and drums to redefine and modernise classic rock. Indie is strong in british roots, and it has been difficult for them to break into other countries such as America. However isn’t this why we love indie music so much – keeping bands home grown, down to earth and playing to small crowds because they love listening to music not because they love celebrity.

Can Getting Braces in Glasgow Affect Your Singing?

Many people, including aspiring performers dream of having “perfect teeth”. Braces are a great way to straighten out teeth but what does this mean for singers? Can braces affect singing capability during and after treatment? This article will answer the all-important question; can getting braces in Glasgow affect your singing?

Will I Need to Adjust the Way I Sing?

Your mouth, tongue and cheeks need to adjust to the braces being in your mouth, so it may be sore for a few days. Getting braces in Glasgow will not require you to adjust the way that you sing, they will also not change the way you take in air or change the position of your tongue when holding notes. You may develop a lisp right after you get braces fitted, although this should ease up and eventually go away within a few days.

Can Braces Make Me Sing Better?

Practice is the only sure fire way to improve your singing, however, braces will definitely not make your singing voice worse.

Braces can cause slight improvements in the fullness of your tone and timbre of your voice, this is due to the straightening of the teeth, closing the gaps, which can help stop any hissing and warbling in your singing voice. The braces can also create a wider arch and broader palate by aligning teeth and moving them into the correct position.  

Can I Sing Whilst Wearing Invisalign Braces?

Invisalign have gained a lot of popularity due to them being hard to spot whilst wearing them and they can be easily removed for proper teeth cleaning. Wearing Invisalign whilst singing is fine and more than doable, it can, however, effect the fullness of your tone, so it might be best to practice with them on and see if it works for you. One of the benefits about Invisalign is that they are easily removed, so taking them out when you are required to sing will not be a problem, as long as you put them back in when you’re finished. It is recommended to only take Invisalign out of the mouth for up to 2 hours a day, so the speed of results may be affected if you take them out for longer.

Advice on Getting Braces in Glasgow

If you are still unsure about getting braces in Glasgow, then get in contact with a trusted orthodontist and ask them any further questions that you may have. You can rest assured that getting braces in Glasgow will not affect your singing voice in a negative way, which can be a fear for many aspiring entertainers.

How To Overcome Lyric Writer’s Block

Lyric writing can be a huge challenge and lead to frustration. Finding the right words for your piece is often the difficult part, and trying to rhyme everything with a heart touching tale is a real challenge. So what is lyric writer’s block and how do I fix it? This guide will help you out.

Discover Your Story

In a song, the story behind it is often one of the most important characteristics. Next time you want to write a song with a story and are struggling to find a good tale, follow these simple instructions and you will be set. Firstly, pick out a character with a desire. The desire can be anything you want, ranging from love, money, fame and more. Once that’s done, the rest of the story is up to you. It is important to put the story down on paper before you put it into your lyrics.

Use A Notebook

When writing a complete song, you should have filled at least three pages of a notebook. This could be stuff that popped into your mind, words that might rhyme, or phrases that you are considering. Feel free to put anything you want. It doesn’t have to be neat or polished material, just something you could possibly use later. If you start to feel anxious while trying to do this, then you might want to refer to http://www.nervousnovelist.com/barry-mcdonagh-pa-review/.

Listen To Music

This is possibly one of the most important tips for overcoming writer’s block. All you need to do is listen to more music! It’s probably something you already love doing, but when you start playing your favorite tunes try to pay attention to the lyrics. Look at how they are structured, what words are being used, the tale behind the song and more. Now, the next time you sit down to write some lyrics, think back to the songs you listen to and apply some of the characteristics you analyzed.

Conclusively, it doesn’t take much to overcome writer’s block with these simple tips. Good luck writing!

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