The music industry is one of the most monetised, concentrated and competitive industries in the global market. With new stars bringing their music to the market everyday the music market is fuller than ever before. Musicians are advised to be unique and stand out from the crowd. If a musician is signed, it is then the responsibility of the record company to ensure people buy the music. Here is how record companies stay ahead with lead generation and music marketing.
What Is Lead Generation?
A lead is simply when an individual or brand shows an interest in your product and decided to give you private information, such as an email address in order for you to contact them with more information or a sale.
Lead generation is a marketing tactic and ideas on how we get individuals to give over some private data which will encourage the sale of a product or service.
Emails are still a really important marketing tool for feed consumers information. In order for consumers to give over their email you have to offer things in return.
- Newsletter – this a great way of creating engaging content for new and existing fans.
- Tour Updates – tours are selling out quicker than ever before so giving fans a chance to know exactly when and where tickets are released is great for creating a relationship with them.
- Fan Base Communities – this allows fan to purchase albums or tour tickets before anyone else, creates a brand-consumer loyalty which is needed in today’s saturated market where very little loyalty exists.
TV & Radio
No matter what morning or evening talk show, news programme or reality tv show you watch you will always see a band or musician getting interviewed or performing their latest single. As well as this record companies place musicians on radio shows on a daily basis to promote their music.
This is done to increase visibility – reach a larger audience than they would normally. If more people hear about a band and enjoy their music there is a bigger chance of them buying their music and tickets to see them on tour.