The Great White Rocks

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stdm adam

How Is The Music Industry Using STDM ADaM Data?

You might be thinking…..

Mind.Is.Blown.

What on earth is STDM ADaM?! Well Lets first break it down before we get into telling you why major record companies are finding these datasets extremely valuable. STDM stands for Study Data Tabulation Model. This system creates and maps data which has been collected from raw sources. ADaM on the other hand stands for Analysis Data Model which helps generate figures, listings and tables from data. This ensures that data is readily available to be analysed by whoever needs it. The main benefit of this system is its levels of traceability and therefore truthfulness. The two models go hand in hand together nicely as a way to store and understand collected data. Here is how big record companies in the music industry are using it to improve and grow their business.

Importance Of Market Research

Market research is the key to understanding what your target consumer wants to purchase and what they will want to consume in the future. By carrying out market research you can gather data that will be invaluable to your company for a very long time. For example you can do some field research on a newly released album to find out what consumers liked and didn’t like about the sound. You can ask consumers various questions from fashion & styling, to relevancy of the sound and lyrics and even how likeable the musician is. Record companies will go at lengths to ensure they make a profit, and a large one at that, on an album so it has been known that a musician will receive coaching on their ‘likeability’.

Collecting market research and storing it for future reference is a great way to forecast what consumers will be listening to in the future. Take Grime music as an example – industry giants were able to forecast the popularity and growth of this genre by signing new names and using marketing to promote them. Grime emerged from London in the early 2000s drawing influence from hip hop, rap and dance. Artists from this genre of music faced a lot of discrimination in many venues across the UK as unfortunately this genre was linked with violence and crime. Since then MPs have worked hard to abolish this discriminations and thankfully with the rise of artists such as Skepta and Stormzy discrimination has lowered and record sales have risen dramatically.

Future Marketing Strategies

Market research is all about collecting relevant data and STDM ADaM is about translating that data so it can be easily analysed. Now producers, marketers, record company executives and even the musicians themselves can come up with a marketing strategy which will increase the popularity and awareness of the artist which will then lead to better sales of the record and a potential future opportunities for the musician.

How Marketing Has Evolved Within The Music Industry

It is no secret to us all that music is constantly evolving – Madonna for example. In the 1980s we saw Madonna Like A Prayer Era glorified in pearls and fishnets. Then we move onto the year 2001 where we saw Madonna singing ‘hey Mr DJ put a record on’ in cowboy hat and boots, then 2006 comes and disco dancing leotard flourishing Madonna took the stage. This is why we are constantly interested in what she is doing, because she is always evolving.
Being able to grow and change is the not so secret, secret within the music industry. If you think about it we went from listening to records on vinyl to cassette tapes to CD Roms and now back to vinyl – although Spotify is the most popular way to listen to music today.

What Is Music Marketing?

Traditional marketing is about increasing the visibility and awareness of a brand. This doesn’t change for artists or musicians. Record companies want to promote new and existing artists and increase their popularity and get them known (or more commonly referred to as – get them famous). They do this by getting their music played on radio, organise performances on TV and place them on press conferences to increase their ‘brand’ awareness.

Social Media Marketing

Social media has become a marketing phenomenon since around 2010. It is a online platform with a worldwide reach that allows people to connect with others from all over the globe. In terms of the music industry, it allows fans to engage with their favourite musician and vice versa – musicians can communicate with their fans. They can post promotional content for free which is a great cost effective marketing tool that has the potential to reach millions. You can also target a specific audience that you haven’t been able to engage with before through the use of social media influencers who can promote your music via their channel.

Mobile Marketing

Lets face it, everyone has a smartphone and more to the point, people are always on it. Between connecting with friends and family and scrolling through social media. Marketers understand that they can reach billions of potential listeners via mobile. From sponsored posts on Instagram and Facebook to pop up adverts on YouTube. Before we lived in this digitally connected world the only way we could listen to new music or discover new artists was through radio and TV – now we have social media and Spotify which has allowed musicians endless opportunities to engage with new audiences from all over the world.

Video Marketing

Academic and market research has proven that consumers find video content much more engaging than written content or even imagery. Consumers respond well to video, sometimes sharing it with friends, family and their online community. YouTube has been a great platform to promote video and visual content for artists and aspiring artists trying to get noticed.

damp experts

Why UK Music Festivals Are Bringing In Damp Experts

British weather is unpredictable as we know. One minute you’ll get lovely bright sunshine and the next the rain pours down along with a lovely coastal wind. Almost all of us have been to a music festival when it has been an absolute wash out. T in the Park 2012 was one big mud slide and Glastonbury..well pretty much every year it rains. Obviously we cannot control the weather but what festival organisers are doing to be better prepared this year is hiring damp experts. Here’s what to expect this year at your favourite festivals

Rain-safe Staging

Previous artists have been unable to perform or more embarrassingly been called off stage halfway through their performance due to such heavy rainfall. Damp experts along with engineers and stage and sound engineers have been working together to create rain proof and fire proof stages that will allow artists to perform on stage no matter what the weather is. Although being protected from rainfall may make them look and sound better – it was more a safety projects. There is so many electrics and wires on the stage coming from guitars, microphones, amplifiers, screens, lighting…that if flooded with water can cause electrical shocks and even fires. This is simply done by the way the roof has been angled – genius!

Campsite Reconstruction

The campsite is usually something organisers don’t invest in too much – after all by the end of the festival it is usually trashed by festival -goers. However there have been so many issues with flooding of campsites that has effected the safety and wellness of festival goers – something that organisers absolutely have to take responsibility for. Landscape contractors have been hired and have been working with damp experts to ensure the campsite gets rid of water as safe and effectively as possible if there is a risk of heavy rainfall. They have been working together to prevent landslides, mud slides, removing steep dangerous hills and implementing new and additional water pumps

Under-cover Social Spaces

Damp experts have advised more undercover social spaces such as a bar, food court, yoga room….whatever fits with your festival will help tackle dampness. Keeping people as dry as possible will help solve so many safety and wellness issues such as landslides, mud slides, hypothermia, broken or twisted ankles, falls, sickness…it will be worth it we promise!

The Story Behind Indie Music – The DIY Movement

The Rise

In history, the music industry was run by big corporate record labels. If you weren’t signed to a record label then you may as well give up on the dream now.

The Story begins in 1976 when The Iconic Band – the Sex Pistols put on a gig in Manchester last minute that they completely put together on their own – without the help of their record company. In the crowd were the newly formed Buzzcocks. Although not signed to a record label this band would revolutionise the music industry. In 1977 They decided to take on the industry head on by producing their own record in an independent studio and making 1000 copies – selling them to local record stores in Manchester. Within a month all 1000 copies were sold. It was rock musics first ever independently funded record – that went onto sell 15,000 copies.

Manchester Roots

Along came Joy Division.

Large arenas were the only place to see your favourite bands however with the introduction of indie music, bands would book into smaller venues or pubs and play to crowds of 20-30 to get their music listened to. This is how Manchester band Joy Division became popular – admitting they were heavily influenced by Buzzcocks. Throughout the 80s, and especially in Manchester small independent record labels propped up with just one or two bands being signed.

Growth of Independence & Misfit Culture

The spirit of independence wasn’t just confined to Manchester, neighbouring Liverpool was the next city to follow suit. In Liverpool especially, The Beatles was always a band that musicians took inspiration from. However from the markets in Liverpool sprouted the new age Punk era in which indie music was threaded through – highly inspired by fashion and street style. Although The Cavern was a popular gig venue – the punks were welcomed to next door venue Erics.

The War In Britpop

When you think of britpop you think of Oasis and Blur – a rivalry between the North and South. I mean its obvious that Oasis won the war…

However there were some other iconic britpop bands who originated from indie record labels including The Verve and Supergrass who defined the 90s culture.

Indie Music Became A Genre

Then….10 years later..Arctic Monkeys came along. Turning indie music production into a real genre, using guitars, bass and drums to redefine and modernise classic rock. Indie is strong in british roots, and it has been difficult for them to break into other countries such as America. However isn’t this why we love indie music so much – keeping bands home grown, down to earth and playing to small crowds because they love listening to music not because they love celebrity.

Event Labour Hire

How Event Labour Hire Can Make Or Break A Concert

For any music festival or concert Event Labour Hire is a crucial factor which can have a big impact on the success of an event. In order for any music event to be successful the artists need the right staff behind them to ensure a efficient and enjoyable experience for all. In the music industry mistakes can and do happen. We believe these mistakes can be avoided and can provide some tips as to how to best conduct Event Labour Hire

Internal Factors

When considering Event Labour Hire it is important for the companies involved to consider what their budget is and how it can be assigned to the event overall. How high or low a budget is can affect the quality of staff you are hiring as well as the resources you can use on the ground. Generally for large music events like festivals companies tend to go slightly over budget to ensure they have adequate staffing coverage.

External Factors

There are a number of different factors that have an external impact on Event Labour Hire. One such factor may event location. If an Event is located in a more remote location it may be more difficult to source people to work at the event. Another external factor which should be considered by event organisers is fan expectations. Depending on how the concert is run different fans may have different expectations depending on what they have experienced at previous concerts. For example a sudden change in security policy may have an impact on the event.

Effects On The Event

When it comes to the event itself, Labour Hire can have a significant effect on how the event actually plays out. For example if a company employs the help of a local firm with a good reputation and rapport with concert goers in that area then the concert may be more of a success. This is because aside from the performance the overall experience of the event e.g queuing , ticket checks and security also all have an impact. More positive and friendly staff help contribute to a better and more positive atmosphere overall.

Another effect that labour hire could have on the event is failure. If an event goes wrong that it normally goes really wrong. There can be a number of attributing factors from an event going wrong but they normally originate or can be linked back to the organisers in the vast majority of situations. An example of this would be a mass brawl or serious incident at a venue. If anything like this is not contained and dealt with effectively then this could lead to serious repercussions for the event organisers and agencies working with them. This is why businesses really need to think carefully before they choose where to source their staff from.

Wider Benefits

Event labour hire can have a number of positive effects outside of the event itself

  • Event Labour Hire can help bring employment to a local area and boost the local economy by allowing local vendors to setup stalls shops in certain venues
  • Event Labour hires can help to boost a companies reputation and is mutually beneficial when an event is successful for both the Company hiring employees and the other supplying them

Can Getting Braces in Glasgow Affect Your Singing?

Many people, including aspiring performers dream of having “perfect teeth”. Braces are a great way to straighten out teeth but what does this mean for singers? Can braces affect singing capability during and after treatment? This article will answer the all-important question; can getting braces in Glasgow affect your singing?

Will I Need to Adjust the Way I Sing?

Your mouth, tongue and cheeks need to adjust to the braces being in your mouth, so it may be sore for a few days. Getting braces in Glasgow will not require you to adjust the way that you sing, they will also not change the way you take in air or change the position of your tongue when holding notes. You may develop a lisp right after you get braces fitted, although this should ease up and eventually go away within a few days.

Can Braces Make Me Sing Better?

Practice is the only sure fire way to improve your singing, however, braces will definitely not make your singing voice worse.

Braces can cause slight improvements in the fullness of your tone and timbre of your voice, this is due to the straightening of the teeth, closing the gaps, which can help stop any hissing and warbling in your singing voice. The braces can also create a wider arch and broader palate by aligning teeth and moving them into the correct position.  

Can I Sing Whilst Wearing Invisalign Braces?

Invisalign have gained a lot of popularity due to them being hard to spot whilst wearing them and they can be easily removed for proper teeth cleaning. Wearing Invisalign whilst singing is fine and more than doable, it can, however, effect the fullness of your tone, so it might be best to practice with them on and see if it works for you. One of the benefits about Invisalign is that they are easily removed, so taking them out when you are required to sing will not be a problem, as long as you put them back in when you’re finished. It is recommended to only take Invisalign out of the mouth for up to 2 hours a day, so the speed of results may be affected if you take them out for longer.

Advice on Getting Braces in Glasgow

If you are still unsure about getting braces in Glasgow, then get in contact with a trusted orthodontist and ask them any further questions that you may have. You can rest assured that getting braces in Glasgow will not affect your singing voice in a negative way, which can be a fear for many aspiring entertainers.

How To Overcome Lyric Writer’s Block

Lyric writing can be a huge challenge and lead to frustration. Finding the right words for your piece is often the difficult part, and trying to rhyme everything with a heart touching tale is a real challenge. So what is lyric writer’s block and how do I fix it? This guide will help you out.

Discover Your Story

In a song, the story behind it is often one of the most important characteristics. Next time you want to write a song with a story and are struggling to find a good tale, follow these simple instructions and you will be set. Firstly, pick out a character with a desire. The desire can be anything you want, ranging from love, money, fame and more. Once that’s done, the rest of the story is up to you. It is important to put the story down on paper before you put it into your lyrics.

Use A Notebook

When writing a complete song, you should have filled at least three pages of a notebook. This could be stuff that popped into your mind, words that might rhyme, or phrases that you are considering. Feel free to put anything you want. It doesn’t have to be neat or polished material, just something you could possibly use later. If you start to feel anxious while trying to do this, then you might want to refer to http://www.nervousnovelist.com/barry-mcdonagh-pa-review/.

Listen To Music

This is possibly one of the most important tips for overcoming writer’s block. All you need to do is listen to more music! It’s probably something you already love doing, but when you start playing your favorite tunes try to pay attention to the lyrics. Look at how they are structured, what words are being used, the tale behind the song and more. Now, the next time you sit down to write some lyrics, think back to the songs you listen to and apply some of the characteristics you analyzed.

Conclusively, it doesn’t take much to overcome writer’s block with these simple tips. Good luck writing!

Uncommon Article Gives You the Facts on Entertainment That Only a Few People Know Exist

Getting the Best Entertainment

When it has to do with gaming, young players compose a substantial quantity of players. After you know where you would like the entertainment, then you may start focusing on what kind of entertainment you desire. In any case, the other theatres also imitated the identical design to earn their view lively.

The radio and television broadcasting market are made up of two different kinds of organizations. It doesn’t mean that you can’t listen to secular music whatsoever, but it’s important to discern what you set in your mind for a believer. Funny videos would just take a couple of minutes of your time and you may have a very good laugh already. If you wish to relax and unwind, you can try out watching hilarious videos. You’re assured to find fresh hilarious videos that you may watch.

The New Angle On Entertainment Just Released

There’s nobody approach brand yourself. Your brand can be taken from 1 venture to the next. It will stick with you in the midst of other situations and circumstances you may face. Whatever situation you’re in, always study your personal brand and the brand your entity represents. Entertainment products are really unique fundraisers.

Conventional marketing has something of a problem in regards to the entertainment market. Now, but the marketing of entertainment needs a lot of people who have an original approach to marketing. The entertainment company is about connections, so remember to stay in touch with all the beauty professionals you’ve worked with on set or on a shoot they’re your best choice for finding another opportunity. The companies had the ability to adapt themselves and actually started making more cash. Production businesses can offer coverage to employees working in and beyond the state of California. Since you may see, there are a few very tangible reasons for entertainment businesses to track and monitor social media performance.

Take advantage of all of the free resources online and see that the business is totally different than it used to be. If you are a part of the entertainment business and are working on a project that handles the CIA, the Agency might be able to aid you. The entertainment business has special rules to make sure that minors aren’t employed under conditions which are either injurious or detrimental to their well-being, safety or education. It is quite possibly one of the most receptive areas digital marketers can work in. Not if it has anything to say about it.

Getting paid as a creative isn’t always a straightforward approach. Thinking beyond the box by means of your entertainment will help to make your convention a stand-out event. Many people believe that all the entertainment jobs are in Hollywood. Just because you receive a chance for something doesn’t indicate it’s always right or good for you. Understanding how to brand yourself and safeguard your brand will allow you to sustain success in the entertainment market. Progress in technology, along with creating the demand for entertainment services and products, has also resulted in the creation of a lot of the dominant types of contemporary entertainment. The very first step is to make a decision as to what convention activities you’d like to have live entertainment at.

Possible Warning Signs on Entertainment You Should Know About

The principal thing for virtually any sort of music is versatility. For those people who are thinking of collecting sheet music, it might be an excellent hobby that doesn’t cost too much. Naturally, less valuable music may still be sold for a high price in the event the collector is ready to cover it.

Fortunately, there are a number of wonderful methods to find entertainment for next to nothing. Almost anyone can find the proper type of entertainment for themselves. One of the most typical things for folks to cut out is their entertainment. After you know where you desire the entertainment, then you’re able to start focusing on what kind of entertainment you desire. A good way to receive free entertainment is to visit the library and find a book or a movie. In any case, the other theaters also imitated the identical design to create their view lively.

A growing number of individuals are being turned into the movie. These movies aren’t liked by the youthful audience, so many movies are mostly a terrible influence on young folks. Other young people can watch action movies, and the violence in these types of movies also has an impact on their minds. There’s such a great deal of people who watch movies, that they finally have to get rated for different age groups. This way it’s still possible to watch excellent movies without needing to pay anything. There are several educational movies out there which are informative. It wouldn’t remain the sole movie with New Wave.

A History of Entertainment Refuted

Thinking beyond the box by means of your entertainment will help to make your convention a stand-out event. When you’re looking for entertainment tips for corporate businesses, you will find numerous options facing you. It’s a remarkable spot for science project ideas. It’s an incredible place to network with several entrepreneurs who come here in order to commence building their very own personal and company brand. The best is a telephone number. It is a superb option for any size manufacturing company. When you are searching for Corporate entertainment alternatives, you’ll also encounter numerous team-building events.

Today internet has brought a planet into one room. Folks also use the web to auction goods. Through the assistance of the World Wide Web and websites, the world wide web has come to be very helpful in a lot of ways for the typical man, even when it comes to singing lessons! Since it has become popular, it’s being used for many purposes. The net and the World Wide Web has made it simple for everyone to access info and it can be of any type since the world wide web is saturated with information. With the IDNYC card, you’ll have access to exclusive entertainment discounts in NYC and nationwide.

When you are in charge of a corporate business, there are particular aspects you should consider for the development and growth of your small business. The business is well known for offering the finest ready to hang art at highly sensible prices. It is dependent upon the manufacturing company, their resources, and what is significant to them.

Ideally, you ought to search for products made to help you better your mental and emotional well-being for long-term outcomes. Many products provide temporary effects but don’t help the listener achieve long-term advantages and results. Entertainment products are genuinely unique fundraisers.

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