The Great White Rocks

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lead generation

How Record Companies Use Lead Generation & Music Marketing

The music industry is one of the most monetised, concentrated and competitive industries in the global market. With new stars bringing their music to the market everyday the music market is fuller than ever before. Musicians are advised to be unique and stand out from the crowd. If a musician is signed, it is then the responsibility of the record company to ensure people buy the music. Here is how record companies stay ahead with lead generation and music marketing.

What Is Lead Generation?

A lead is simply when an individual or brand shows an interest in your product and decided to give you private information, such as an email address in order for you to contact them with more information or a sale.

Lead generation is a marketing tactic and ideas on how we get individuals to give over some private data which will encourage the sale of a product or service.

Email Marketing

Emails are still a really important marketing tool for feed consumers information. In order for consumers to give over their email you have to offer things in return.

  • Newsletter – this a great way of creating engaging content for new and existing fans.
  • Tour Updates – tours are selling out quicker than ever before so giving fans a chance to know exactly when and where tickets are released is great for creating a relationship with them.
  • Fan Base Communities – this allows fan to purchase albums or tour tickets before anyone else, creates a brand-consumer loyalty which is needed in today’s saturated market where very little loyalty exists.

TV & Radio

No matter what morning or evening talk show, news programme or reality tv show you watch you will always see a band or musician getting interviewed or performing their latest single. As well as this record companies place musicians on radio shows on a daily basis to promote their music.

This is done to increase visibility – reach a larger audience than they would normally. If more people hear about a band and enjoy their music there is a bigger chance of them buying their music and tickets to see them on tour.

lead generation

The Science Behind Music & Why It Makes Us Feel So Good

Since sound has existed, it has been used to induce emotion and entertain living beings. Music can evoke a memory or feeling, music is a phenomena that allows us to change our mood instantly.

The Montreal Neurological Institute & Hospital carried out some studies and research and discovered that when somebody listens to music it releases dopamine in the brain. Dopamine is a chemical in the brain which is responsible for motivation and addicted and what attracts us to tangible things like delicious food.

When you listen to a new song, it ignites an excitement of what may come next. Dopamine – the feel good hormone- is released during anticipation – which is what we experience listening to new music. We also experience this listening to our favourite songs are we are anticipating our favourite part of the song and what emotions come with that.

Dopamine is also reward-inducing. We use music, for example purchasing a ticket to a music festival or concert as a reward for working hard all week.

Music is powerful – it can evoke all emotions from sadness to elation. Music is a way in which people can express themselves and determine their personality.

unlimited wordpress hosting

How To Build An Excellent Music Blog With Unlimited WordPress Hosting

Do you want to start a blog because it’s meaningful or because you enjoy writing? Either way you are adding something great to the internet – here is how to build an excellent music blog with unlimited WordPress hosting.

Music Genre

Are you focusing on a specific genre or do you love writing about the music industry as a whole. Whatever your blog is about it is a great idea to give it an inkling in the name of your website. This ensures the reader knows what they are about to read about.

Unlimited WordPress Hosting

Almost all bloggers create their website on WordPress because not only is it free but it is also allows complete creative freedom compared to other platforms such as Blogger and Tumblr. You will need a reliable place to host your website as it needs to exist on a server somewhere. Unlimited WordPress hosting is great because it has unlimited storage, unlimited bandwidth and unlimited databases. This gives you more creative freedom for you website.

Theme & Design

WordPress themes allow you to give your website a look and feel without the need for coding or specialist design knowledge. It allows you to design the website in a way that you want it to look.

Plugins

SEO is so important in any business’ website. It ensures your website or blog reaches the top of Google’s searches which therefore gives you more readers. One of the best SEO plugins is Yoast. This plugin will help you reach your SEO goals much easier and quicker

Creating Engaging Content

To begin you will probably need the following pages:

  • About Us – to tell the reader more about who you are, why you started the blog and what they can expect from the blog. This creates some engaging content that the reader can relate with
  • Privacy Policy – every website must have one, however you can get templates on line to help you.
  • Site Map
  • Archives – this may be previous posts or imagery can the reader can find easily.

And any others that you think are relevant. For example you can break up your content by genre – rock, indie, pop or even by subject such as festivals or movie soundtracks.

You should experiment with different colours and fonts to create a brand that you like the most. It must be easy to read and stand out from your competitors. You should have a memorable logo and some amazing images or photography. Having a social media presence is also a great way to promote your blog.

Best Movie Soundtracks Of All Time

It is no secret how important music within in film is for setting a mood and scene. Some scenes have been made iconic purely because of the music played throughout – Breakfast Club anyone? We have compiled a list of the best movie soundtracks of all time.

Guardians Of The Galaxy

Part of Disney’s Marvel superhero series, Guardians of the Galaxy hit out screens in 2014. This cheeky cosmic adventure features comedy genius Chris Pratt. This soundtrack shot straight to the charts with a 70s soul playlist. Features greats such as Marvin Gaye’s Ain’t No Mountain High Enough, Redbone’s Come & Get Your Love and finally Rupert Holmes – Escape (The Pina Colada Song). A movie set in space with a soundtrack like this – you wouldn’t think it would work but it really, really does.

Trainspotting

A dark film adaption of the bestselling novel by Irvine Welsh. Based in Scotland, Trainspotting tells the story of a group of friends living life with a heroine addict. Directed by Danny Boyle this movie soundtrack exemplifies 90’s wasteful cool in the most perfect way. Made famous with the Iggy Pop Song Lust for Life and Sleeper’s Atomic. Choose life, choose the Trainspotting soundtrack for 90s nostalgia.

Pulp Fiction

This quintessential 90’s crime film where a 70’s disco icon dances the twist in a 50’s themed burger join. With 60’s surf-rock and 70’s soul and disco this soundtrack cements this film as one of the best from the 90’s generation.

Bend It Like Beckham

Football film with a twist. Set in the early noughties in west London, Jesminder is a young girl who has dreams of following in the footsteps of her Idol, Man United superstar David Beckham. However her parents forbid her to play football as its for ‘boys’ and instead raise her to be a traditional Indian housewife. The film unfolds with Jess joining the Hounslow Harriers ladies team, meeting new friends and living her dream against her parents wishes. The soundtrack highlights the best of British with tracks from Texas and Blondie as well as some of the best Punjabi hits.

Tarzan

The classic story of a lost boys adopted by the creatures of the Jungle, Disney’s take on Tarzan in 1999was supported by an immense soundtrack written by Phil Collins. The soundtrack peaked at Billboard number 5 – putting Phil Collins back in the public eye. As well as songs such as You’ll Be In My Heart and Strangers Like Me, Phil Collins also wrote a more Disney-eque song like Trashin’ The Camp. It has been one of Disney’s best selling movie soundtracks.

stdm adam

How Is The Music Industry Using STDM ADaM Data?

You might be thinking…..

Mind.Is.Blown.

What on earth is STDM ADaM?! Well Lets first break it down before we get into telling you why major record companies are finding these datasets extremely valuable. STDM stands for Study Data Tabulation Model. This system creates and maps data which has been collected from raw sources. ADaM on the other hand stands for Analysis Data Model which helps generate figures, listings and tables from data. This ensures that data is readily available to be analysed by whoever needs it. The main benefit of this system is its levels of traceability and therefore truthfulness. The two models go hand in hand together nicely as a way to store and understand collected data. Here is how big record companies in the music industry are using it to improve and grow their business.

Importance Of Market Research

Market research is the key to understanding what your target consumer wants to purchase and what they will want to consume in the future. By carrying out market research you can gather data that will be invaluable to your company for a very long time. For example you can do some field research on a newly released album to find out what consumers liked and didn’t like about the sound. You can ask consumers various questions from fashion & styling, to relevancy of the sound and lyrics and even how likeable the musician is. Record companies will go at lengths to ensure they make a profit, and a large one at that, on an album so it has been known that a musician will receive coaching on their ‘likeability’.

Collecting market research and storing it for future reference is a great way to forecast what consumers will be listening to in the future. Take Grime music as an example – industry giants were able to forecast the popularity and growth of this genre by signing new names and using marketing to promote them. Grime emerged from London in the early 2000s drawing influence from hip hop, rap and dance. Artists from this genre of music faced a lot of discrimination in many venues across the UK as unfortunately this genre was linked with violence and crime. Since then MPs have worked hard to abolish this discriminations and thankfully with the rise of artists such as Skepta and Stormzy discrimination has lowered and record sales have risen dramatically.

Future Marketing Strategies

Market research is all about collecting relevant data and STDM ADaM is about translating that data so it can be easily analysed. Now producers, marketers, record company executives and even the musicians themselves can come up with a marketing strategy which will increase the popularity and awareness of the artist which will then lead to better sales of the record and a potential future opportunities for the musician.

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